When setting up your Shopify store, one of the first things you’ll notice is your store’s URL, which acts as the unique web address where customers can find your store online. This blog explains what a Shopify store URL is, where to find it, how to customize it, and why it’s important for your business.
What Is a Shopify Store URL?
Your Shopify store URL is the web address where your online store is hosted. When you sign up for Shopify, you’re given a default URL in this format:
your-store-name.myshopify.com
This default URL is functional, but most merchants choose to customize it with a branded domain name to make it more professional and memorable.
Where to Find Your Shopify Store URL
1. During Sign-Up
When you create your Shopify store, you’ll be prompted to choose a store name. This name automatically becomes part of your store’s default URL:
your-store-name.myshopify.com
2. In Your Shopify Admin Panel
If you’ve already set up your store and forgotten your URL, you can find it in your Shopify admin dashboard:
- Log in to your Shopify account.
- Look at the browser address bar — your store’s default URL will appear there.
- Alternatively, go to Settings > Domains to view your store URL and any custom domains linked to your account.
How to Customize Your Shopify Store URL
While the default URL works fine, customizing your store’s URL with a branded domain can improve your store’s professionalism and SEO performance.
Steps to Customize Your URL
- Purchase a Domain Name:
- Use Shopify to buy a domain directly, or use external providers like GoDaddy, Namecheap, or Google Domains.
- Choose a domain that matches your brand name for consistency.
- Connect Your Custom Domain:
- In your Shopify admin, go to Settings > Domains.
- Click Connect Existing Domain and follow the instructions to link your custom domain.
- Set Your Custom Domain as Primary:
- Once your domain is linked, make it the primary URL.
- This ensures customers are directed to your branded domain instead of the default
myshopify.com
URL.
Why Is Your Shopify Store URL Important?
1. Branding and Trust
A professional, custom domain like www.yourstorename.com
helps establish credibility and trust with your audience.
2. Search Engine Optimization (SEO)
A branded URL improves your store’s chances of ranking higher on search engines, making it easier for customers to find you.
3. Marketing and Memorability
A custom URL is easier to remember and share, whether on social media, business cards, or promotional materials.